GABRIELLE PIMSTONE
Culture Advantage
Unlock your team or organisation's growth engine

When strategy stalls, culture is the missing piece
You’ve got a solid plan and bold goals - yet progress feels slow. Teams work hard but pull in different directions. Values look good on the wall but rarely shape everyday decisions.
That’s because culture isn’t just what you say or the policies you tweak.
Culture is the invisible force shaping how people think, connect, and choose to act each day. It’s the engine beneath your strategy - and if it’s misfiring, growth stalls.
With Culture Advantage, you'll unlock:
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Real shifts in how people think, connect, and collaborate
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A culture that supports and accelerates your organisation’s growth
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Leaders who don’t just talk culture — they are the culture, creating ripple effects across the organisation
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Fewer politics and hidden agendas, replaced by open conversations and heightened collective awareness
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Progress that lasts, not just quick fixes
Why culture change usually fails
Most programs focus on surface fixes - surveys, focus groups, and tick-box workshops.
Culture Advantage is different.
It shifts how people think (mindset), engage (energy), and act (action) every day.
We focus on inside-out change that powers real behaviour, not just nice words.
Our work is built around our MEA framework - Mindset, Energy, and Action.
We help you uncover and shift the beliefs (Mindset), channel and amplify your organisation’s drive (Energy), and translate both into deliberate, aligned behaviours (Action).
This holistic approach ensures transformation sticks and leads to real growth.
How we work with you
Once we’ve aligned on your transformation goals and agreed on a budget, we design a flexible journey that draws from the options below - keeping part of the budget reserved for on-demand support, so we can adapt as your needs evolve.
Deep Discovery & Insight
We listen deeply - to what’s said and unsaid - uncovering hidden beliefs and patterns that shape mindset, energy, and action. Not a typical diagnostic - this reveals the core dynamics shaping your culture and identifies overlooked levers for real change. We uncover:
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Unseen forces limiting growth
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The culture you’re building for your next phase
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Key shifts bridging today and tomorrow
Mindset Shift Coaching
We help leaders and teams surface limiting beliefs, shift thinking, and open space for new perspectives.
Options include:
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Strategic coaching before key moments e.g. big announcements
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On-demand coaching, just-in-time support when challenges arise
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Coaching embedded in existing meetings
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Focused 90-minute mindset labs to unlock fresh thinking, booked on demand
Organisational Alignment Sessions
We run practical sessions to clear friction, surface tensions, and realign how your organisation moves together. These change how decisions get made, how energy flows, and how teams connect.
What’s included:
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Team deep dives to clear bottlenecks
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Cross-team collectives solving shared challenges
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Embedded coaching in meetings to improve focus and clarity
Real-World Culture Activation
Culture shifts happen in daily habits — not workshops. We help embed new ways of working through micro-behaviours, rituals, and real-time coaching.
How we activate:
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Small behaviour shifts embedded naturally in daily work
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Practical rituals that reinforce new ways of thinking
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Real-time coaching during important moments to embed change
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Gentle nudges and simple tools that build momentum over time
Ongoing Partnership
Transformation takes time and steady reinforcement. We stay close, tracking progress, maintaining momentum, and adapting to your evolving needs. Ongoing support includes:
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Regular check-ins to recalibrate
· Real-time progress tracking
· Flexible support as needs change
· Thought partnership for leaders
This isn’t set-and-forget — it’s a committed partnership for lasting impact
Entry level executive offsite -2 days
For organisations new to our work, or leaders wanting to test the approach, we offer a focused two-day executive offsite.
This immersive experience surfaces key cultural barriers and delivers a clear 90-day roadmap to guide next steps — all within a condensed, high-impact timeframe.
Ideal as a springboard into a deeper transformation journey.
Is this for you?
Once we’ve aligned on your transformation goals and agreed on a budget, we design a flexible journey that draws from the options below - keeping part of the budget reserved for on-demand support, so we can adapt as your needs evolve.
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You’re a founder, CEO, or leader with big growth ambitions — but your culture isn’t keeping pace
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Values are written down, but not felt or lived day to day
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You’re facing growing complexity and invisible resistance slowing progress
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You want culture to be a true strategic advantage - not just a side conversation
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You’re ready to move beyond surface fixes to real, lasting transformation
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Leadership needs to embody change, not just approve it
Real impact: A client story
A major financial institution was stuck - held back by silos, risk aversion, and legacy mindsets. Over two years, we helped unlock culture change:
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Silos gave way to collaboration
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Innovation sped up, moving ideas faster to market
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Client-centricity became a daily habit, not just a slogan
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Performance was recognised beyond mere activity
Culture became their edge and they rose to #2 in their market.
Questions?
I'm curious — but not ready for a full program. What are my options? Start with our 2-day executive offsite - a focused, entry-level experience that uncovers what’s holding your culture back and sets clear priorities. It’s a smart way to test the waters before committing fully.
Why invest in culture when we’re scaling fast? Growth exposes what used to hold. Culture Advantage helps you build the culture for what’s next - one that scales with your ambition, not against it.
What results can we expect? Culture Advantage helps you unlock and activate the unique culture that drives your organisation’s goals. By aligning mindset, energy and action, we create the conditions for lasting growth, stronger leadership, and teams that truly engage - all tailored to your specific context and ambitions.
What sets Culture Advantage apart? Most culture programs stay at the surface. We work at the root – shifting mental models, unblocking hidden patterns, and creating the conditions for lasting change. It’s culture as a lever for strategic growth – not just employee engagement.
How long before we see results? Every organisation moves at its own pace. Many notice early shifts within weeks, but real, lasting change builds steadily when culture becomes part of the business - not just an add-on.
Will this take a lot of time from our people? Yes, but not how you might expect. We don’t add more work. Instead, we embed the work into your natural rhythms. It’s not about more meetings, but showing up differently in the ones you already have.